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Our Mission

COMING SOON

We have developed a draft mission, vision, and set of values, and have made changes based on your excellent feedback. Please send comments and suggestions to hello@bikebrandon.ca. We expect to formally adopt these very soon as guiding principles for Bike Brandon.

DRAFT VISION

Brandon will be an equitable, sustainable, and vibrant city where our culture of cycling reflects active transportation as a commonplace mobility choice for year-round commuting, shopping, recreation, and fun.

DRAFT MISSION

We are a committed group of citizens encouraging everyone to enjoy cycling in Brandon. Through research, advocacy, and events, we work to build safe, convenient, and inclusive active transportation options for all.

DRAFT VALUES

Safety:
  • We strive for a world where all cyclists and other active transportation users are protected by design.  
  • We value everyone's physical, mental and emotional health, as well as the wellbeing of our planet, ecosystem, and community.
  • We believe your bike should always be just where you left it.

Convenience:

  • We push for barrier-free bicycle access to all destinations, for all purposes, including work, shopping, entertainment, and recreation — as well as the simple joy of not needing a reason to bike.
  • We support all-weather and all-season biking.
  • We encourage pleasant, enjoyable, and human-scale bike infrastructure that delivers timely connections to all urban services.

Inclusivity:

  • We champion the right to mobility for people of all ages, abilities, and socioeconomic backgrounds. .  
  • We work with non-cyclists and other groups to find common solutions that benefit the whole community.
  • We share our love of all kinds of cycling with everyone.